Dedication
Preface to the Second Edition
Acknowledgments
Biographies
Chapter 1. Introduction
1.1 What is User Experience
1.2 What are User Experience Metrics?
1.3 The Value of UX Metrics
1.4 Metrics for Everyone
1.5 New Technologies in UX Metrics
1.6 Ten Myths about UX Metrics
Chapter 2. Background
2.1 Independent and Dependent Variables
2.2 Types of Data
2.3 Descriptive Statistics
2.4 Comparing Means
2.5 Relationships Between Variables
2.6 Nonparametric Tests
2.7 Presenting your Data Graphically
2.8 Summary
Chapter 3. Planning
3.1 Study Goals
3.2 User Goals
3.3 Choosing the Right Metrics: Ten Types of Usability Studies
3.4 Evaluation Methods
3.5 Other Study Details
3.6 Summary
Chapter 4. Performance Metrics
4.1 Task Success
4.2 Time on Task
4.3 Errors
4.4 Efficiency
4.5 Learnability
4.6 Summary
Chapter 5. Issue-Based Metrics
5.1 What is a Usability Issue?
5.2 How to Identify an Issue
5.3 Severity Ratings
5.4 Analyzing and Reporting Metrics for Usability Issues
5.5 Consistency in Identifying Usability Issues
5.6 Bias in Identifying Usability Issues
5.7 Number of Participants
5.8 Summary
Chapter 6. Self-Reported Metrics
6.1 Importance of Self-Reported Data
6.2 Rating Scales
6.3 Post-Task Ratings
6.4 Postsession Ratings
6.5 Using Sus to Compare Designs
6.6 Online Services
6.7 Other Types of Self-Reported Metrics
6.8 Summary
Chapter 7. Behavioral and Physiological Metrics
7.1 Observing and Coding Unprompted Verbal Expressions
7.2 Eye Tracking
7.3 Measuring Emotion
7.4 Stress and Other Physiological Measures
7.5 Summary
Chapter 8. Combined and Comparative Metrics
8.1 Single Usability Scores
8.2 Usability Scorecards
8.3 Comparison to Goals and Expert Performance
8.4 Summary
Chapter 9. Special Topics
9.1 Live Website Data
9.2 Card-Sorting Data
9.3 Accessibility Data
9.4 Return-On-Investment Data
9.5 Summary
Chapter 10. Case Studies
10.1 Net Promoter Scores and the Value of a Good User Experience
10.2 Measuring the Effect of Feedback on Fingerprint Capture
Acknowledgment
10.3 Redesign of a Web Experience Management System
10.4 Using Metrics to Help Improve a University Prospectus
Acknowledgments
10.5 Measuring Usability Through Biometrics
Acknowledgments
Chapter 11. Ten Keys to Success
11.1 Make Data Come Alive
11.2 Don’t Wait to be Asked to Measure
11.3 Measurement is Less Expensive than You Think
11.4 Plan Early
11.5 Benchmark Your Products
11.6 Explore Your Data
11.7 Speak the Language of Business
11.8 Show Your Confidence
11.9 Don’t Misuse Metrics
11.10 Simplify Your Presentation
References
Index
Reviews
I really wish this book had ancillary materials like slides and a test bank.