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The Handbook of Global User Research,

Edition 1

Editors: By Robert Schumacher

Publication Date: 15 Oct 2009

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User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants.The Handbook of Global User Research is the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional that works on global projects -- including those new to the field, UX veterans who need information on this expanding aspect of user research, and students -- will need this book to do their job effectively.

Key Features

Presents the definitive collection of hard won lessons from user research professionals around the world
Includes real-world examples of global user research challenges and provides approaches to these issues
Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners

About the author

By Robert Schumacher, User Centric, Inc. Managing Director

1. Foundations and definition of user research1.1 Globalization, localization, and user research1.2 Origins of user research1.3 What is user research1.4 Getting the terms right1.5 Dynamic nature of user research1.6 User researc and other disciplines1.7 Models of global user research1.8 What is this book about2. Project management for global research2.1 Introduction2.2 Engaging stakeholders in research activities2.3 Planning international studies2.4 Finding quality in-country resources2.5 Managing an international project team2.6 Key takeaways3. Preparation3.1 Introduction3.2 Understanding research objectives and target user groups3.3 Reviewing the stimuli3.4 Creating the test plan3.5 Recruiting3.6 Developing the moderator's guide3.7 Localizing the moderator's guide3.8 Sharing materials with local teams3.9 Briefing with local teams3.10 Local pilot testing3.11 Key takeaways4. Fieldwork For Global User Research Projects4.1 Introduction4.2 Planning logistics for a global study4.3 Preparing test materials for a global study4.4 Assembling and training the team4.5 Conducting the fieldworl4.6 Analyzing data and reporting results4.7 Key takeaways5. Analysis and Reporting5.1 Introduction5.2 Planning analyses for global projects5.3 Collaborating and sharing analyses from each locale5.4 Reporting and presenting results5.5 Key takeaways6. Global user research methods6.1 Introduction6.2 Ethnographic studies6.3 Focus groups6.4 Eye tracking6.5 Unmoderated remote usability testing6.6 Web analytics6.7 Online surveys6.8 Personas7. User research throughout the world7.1 Introduction7.2 Australia7.3 Brazil7.4 China7.5 Denmark7.6 Finland7.7 France7.8 Germany7.9 India7.10 Italy7.11 Japan7.12 Korea7.13 Malaysia7.14 The Netherlands7.15 New Zealand7.16 Russia7.17 Spain7.18 Switzerland7.19 Turkey7.20 United Arab Emirates7.21 United Kingdom7.22 United States8. The role of professional organizations in user research8.1 Introduction8.2 Making the most out of a professional network8.3 The local chapters of professional organizations8.4 Professional organizations in a global market8.5 Organizations and research8.6 World Usability Day as an example8.7 Directory of organizations8.8 Key takeaways9. The impact of culture on user research9.1 Introduction: How culture impacts user research9.2 The implications of context to user research9.3 The impact of the development process on cross-cultural user research9.4 A model for understanding the impact of culture on user research9.5 The impact on user research of the cultural differences between moderators9.6 The culture of nations and organizations and its implications on user research9.7 Cognitive differences between East and West and their relationship to user research9.8 Key takeaways10. Closing Thoughts

Title Reviews

"Our products increasingly are finding their way around the world. Usable designs need to reflect the diversity of those global users if they are going to be successful, and not just the perspective coming from one lab in a corporate headquarters. Robert Schumacher’s Handbook of Global User Research is like a GPS system for navigating the complexities of that diversity. It is packed with an incredible amount of practical advice, useful tips, and warnings about potential disasters."—Arnie Lund, PhD, CUXP, Director, User Experience, Microsoft"Collectively, the authors bring decades and decades of hands-on experience to this book—-and it shows. The Handbook of Global User Research offers a wealth of practical tips and advice you can readily rely on in your daily work. But it’s not just a list of do’s and don’ts: this book provides in-depth discussions and history of each topic covered. Anyone doing user research across borders should have a copy of HGUR on their shelf."—James Kalbach, User Experience Consultant, LexisNexis, author of Designing Web Navigation.

ISBN: 9780123748522

Page Count: 336

Retail Price (USD) :

9780471594031; 9781558609235; 9780123735584

User experience professionals and researchers worldwide, customer experience manager, usability analyst, human factors engineer (analyst, specialist, manager), software/web developers, market researchers, quality personnel, information architects, business analysts, students interested in field work, managers, and product designers who conduct user research globally

The Handbook of Global User Research,

Editors: By Robert Schumacher

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About the author

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